welcome to the jv guide
filipino-american Small businesses you can support this holiday season
things you
oughta know
before shopping
the guide
most of the companies on this guide are small businesses that are also, like me, trying to make their mark in the world. i have had the pleasure of working with every single one of them, trying out their products, and getting to know their businesses. when you shop these brands, you are not just purchasing a product. you are supporting a bigger picture of what is possible for our people.
this guide will remain active until dec 24 with additions throughout the month so make sure to check back.
oh and please make sure you use the links and codes i’ve provided to not only get you a special treat but also so that your girl gets her flowers too.
have you ever heard of a therapist-backed journal that’s geared towards people of color? well, that’s what essence planner is. make sure to get the personalized option since you’ll get those on the house because of the guide.
enjoy 10% off your purchase with code: JVGUIDE
what’s the problem with those little oval shaped polvoron from that company named after that girl that eats those bears’ porridge? they get all over the place. enter toasty polvo with their bite sized, small-batch treats.
enjoy 10% off your purchase with code: JVGUIDE
now you know i am obsessed with bags. over a million of you have seen my problem. so add the fact that this brand is made with italian leather – i’m sold. my personal favorite is the black and brown combo because who doesn’t love duality?
enjoy 10% off your purchase with code: JVGUIDE
this company took a chance on me after seeing my pilipino ka ba series and sent me their holiday ornaments. 45k views later, their lechon ornament completely sold out. now, it’s back in stock along with many other goodies for your home.
enjoy 25% off your purchase with code: JVGUIDE
listen… if i had the good for it, i would’ve asked for one of the body chains. there’s always been something so intrinsically provocative about these adornments that instantly creates a sense of allure for the wearer.
enjoy 10% off your purchase with code: JVGUIDE
when marahuyo reached out to me saying they have filipino-inspired ornaments with a twist, I was intrigued. these little ornaments are “batok spirits.” drawn from traditional visayan tattoo symbols, they represent identity, protection, strength and ancestral connection – who doesn’t want any of that?
enjoy 10% off your purchase with code: JVGUIDE
one of the first brands to ever take a chance on the work that i do. tropical futures has been working with me since 2019 and is a brand that i always come back to. from their “philippine love songs hoodie” to their “late capitalism” gear, their purposeful design mixed with streetwear has easily become my everyday uniform.
enjoy 10% off your purchase with code: JVGUIDE
the original araw (sun) earring that has been duped time and time again because it’s so iconic. design-wise it’s beautiful but if you know what it means, it’s even more powerful.
enjoy 10% off your purchase with code: JVGUIDE
now y’all know how i feel about people ruining ube for us. but give me a filipino-owned company that uses real ube in a dairy free latte and landed themselves in whole foods? come on!
enjoy 10% off your purchase with code: JVGUIDE
think about the most iconic scents and flavors of home like sampguita, calamansi and gumamela packaged in delightful little candles and fragrances that’s packed with whimsy, that’s kandelita.
enjoy 10% off your purchase with code: JVGUIDE
made out of necessity for caring for her family to flourishing into a vegan, clean, and gentle bath and body company, khamila luna is paradise for your skin in a bottle.
enjoy 10% off your purchase with code: JVGUIDE
from burning me a new one on tongue twisting tagalog to having the bobby flay sing its praises, djablo sauce is founder laura dadap’s way of bringing the flavors of the visayas to america while connecting with her father and his own recipes.
enjoy 10% off your purchase with code: JVGUIDE
from wall decor to the cutest little creature planters, likha works directly with master artisans in the philippines blending contemporary design with traditional techniques. i mean – how cute are the dog planters?
enjoy 10% off your purchase with code: JVGUIDE
the nerdiest thing about me? i collect magnets of all the places i’ve gone to and have my friends buy me some from their travels. so you’re telling me there’s a filipino custom magnet maker that they hand press it? i’m in.
enjoy 10% off your purchase with code: JVGUIDE
an inspiring self-taught artist that i’ve worked with even in my past corporate life. from illustrations, paintings and her work in helping businesses with their branding, andrea’s identity shines through amongst flora and fauna.
enjoy 10% off your purchase with code: JVGUIDE
I’m a collector. from bags to christmas ornaments to books – so hearing that there’s a company that creates collectible books based off of iconic filmmakers and their worlds that’s backed by the Academy… sign me up.
enjoy 10% off your purchase with code: JVGUIDE
from their namesake socks that you might’ve seen me wearing, to their “always gallivanting” gear, bahala na’s playful goods strike the perfect amount of nostalgia mixed with modern style.
enjoy 10% off your purchase with code: JVGUIDE
100% soy or beeswax candles that are paraffin free. even just opening the box from good smells, the potent scents can transport you back to the islands.
enjoy 10% off your purchase with code: JVGUIDE
hello! my name is jv
i’m a new york city based creative on a mission to make filipino culture and creativity more accessible. if you haven’t already seen one of my viral videos, you can also find some of my work on the new york times, womens wear daily and highsnobiety.
in the last month or so, i’ve gone all in on this mission creating content and experiences geared towards filipinos… partially by choice. i got laid off from my full time job in november but we persevere!
so in an effort to support and continue this work, i earn a little commission on the purchases you make through this guide. the more you’re able to support, the more i’m able to drive home this mission of the importance of creativity.
also If I don’t get to tell you myself… thank you all for all your support. happy holidays and maligayang pasko!
for questions about the guide, please send us an email.
for all inquiries regarding an order, please contact the brands directly on their respective websites.